The SOOON Method is our 5-phase approach to Brand Foresight, helping organizations anticipate change, identify opportunities, and design strategies that are both future-ready and culturally attuned.

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Unlike traditional brand or foresight work, SOOON combines strategic foresight tools with brand strategy and narrative design, ensuring that insights don’t remain abstract but become actionable pathways for communication, positioning, and identity.​

Each phase can be taken independently or combined as a full journey, depending on your needs:

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S – Situation
We start by understanding your current reality. Through interviews and foresight exercises, we uncover hidden tensions between how your brand sees itself and how it is perceived in a changing world.

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O – Observe
We scan the horizon for signals, patterns, and macro trends. This reveals the external shifts that could affect your brand’s relevance and positioning.

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O – Opportunity
We study how other brands, startups, and industries are already responding to these shifts. Their best practices inspire new perspectives and show what’s possible.

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O – Options
We create 2–3 possible strategic directions for your brand’s future, mapping out the implications of each. This gives you flexibility in navigating uncertainty.

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N – Navigate
We transform insights into a clear roadmap outlining actions, narrative direction, and activation strategies that move from idea to implementation.

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Whether you need a focused intervention or the full SOOON journey, our goal is to give you clarity, coherence, and confidence in shaping the future of your brand.